About the Book:
It's not that we can't see the forest for the trees, it's just that these days, every tree looks exactly alike. From big box retail to fast food to insurance-no one stands out. Distinction has collapsed into beige uniformity. And in today's tough economic times, this copycat uniformity is resulting in the death of businesses in every industry, says author Scott McKain.
If a business is going to thrive, it has to rise above the fray. In The Collapse of Distinction, McKain will help you understand the reasons behind the current quagmire of stifling sameness, and will give you the tools your company needs to step away from the competition.
I was very excited to read this book because I am trying to make my blog grow and I thought this was a great book to help. Scott begins the book by listing the three destroyers of differentiation which are:
- Capitalism Produces Incremental Advancement
- Dynamic Change is Delivering New Competition
- Familiarity Breeds Complacency
So really the whole point is if you don't stand out, either in business or personally, it's hard to get anywhere. He says "If you aren't willing to create distinction for yourself in your profession and for your organization... prepare to take your seat in the back''
Also when you buy this book you get a special code to get the free e-book and audio version. This was great for me so I could listen while I was doing my chores.
If you would like to know more about this book Amazon has it on sale right now for $16.49.
If you buy it online remember to go through Ebates.com
List Price: $24.99